Lucid Motors UK.

Hatten created a fresh website and branding draft for Lucid Motors, emphasizing their identity as a premium electric vehicle manufacturer. The website features a modern and sleek design with user-friendly navigation, showcasing vehicle models and innovative technologies. Interactive elements, like a car configurator and virtual showroom, enhance user engagement, while a focus on sustainability highlights their commitment to eco-friendly practices. The branding draft includes a refined logo that conveys sophistication and motion, complemented by a premium color palette of metallic silver, deep black, and electric blue. Modern typography and high-quality visuals further reinforce Lucid Motors' image as a leader in luxury and innovation in the electric vehicle market.